PORTFOLIO
Campaigns and Strategy
This section showcases a range of strategic work developed both in and beyond graduate studies, spanning integrated analysis, full-scale campaigns, brand relaunches, redesigns, and crisis response. Each project reflects a balance of creative thinking and data-driven insight, grounded in real-world challenges.
Annenberg TV News
This section highlights my work with Annenberg TV News as both a reporter and anchor, where I developed stories from the ground up and delivered them on-air. From field reporting to live broadcasts, it reflects a strong foundation in storytelling, adaptability, and clear communication.
Press Releases
This section features press releases developed during my time at the Leatherby Center for Entrepreneurship, where I helped bring key stories, initiatives, and events to a wider audience. From crafting compelling narratives to ensuring timely distribution, each piece reflects a focus on clarity, impact, and strategic communication.
Photography
This section showcases my work in darkroom photography, a personal passion centered on capturing shared, fleeting moments with intention. Through a hands-on, analog process, each image reflects a focus on emotion, texture, and storytelling. It highlights a more intimate, artistic perspective within my broader creative work.
Social Media
This section showcases a collection of social media videos I’ve created over the years for a variety of brands, organizations, and accounts. From developing creative concepts and content strategies to filming, editing, and producing the final pieces, each project reflects my passion for storytelling, audience engagement, and strategic communication. .